兩個XX組成的沙拉餐飲品牌設計-MIX EAT——品深餐飲設計欣賞

“Breaking the monotony of life” was one of the first things that the client mentioned when he asked us to create an integral concept for a new premium salad bar。 This phrase became our mantra for the project， starting with the name， which is a wordplay on the fact that mix and eat together sound exactly like mix it； the incentive to choose ingredientes and blend them together to create a unique salad or dish。 The brand poses a fight with the stereotypes associated with healthy food places。

MIX EAT位於墨西哥，主創食物是各色沙拉，也可以說是“沙拉吧”。在建立高階優質“沙拉吧”的整體品牌理念之時，客戶就提出要“打破單調”。從名字、文字遊戲開始，將當地激勵的文學和食物混合在一起，創造了獨特的沙拉或菜餚，於是乎，健康食品與刻板單調的生活開始屬於他們的故事。

Together with a fresh take from the architects‘ interior design of the place， with functional but surprising spaces， the key elements for the graphic style of the brand manifested through a main logo that overlaps the wordmark with the yellow slash， like a cross， referencing the concepts of blending， midpoint and balance。 The “X” becomes the most recognisable element， with the advantage that it is an overlooked shape on restaurant-branding， helping MIX EAT stand out and easily position itself among consumers。

用令人驚訝的功能空間和驚喜的觸控感——“視覺識別元素”來定位全新的品牌。該品牌圖形樣式透過主要標誌“MIX”覆蓋重疊的文字商標，用黃色的斜線代表十字架，黃色代表在一個交叉路口，它們共同喚起混合、中點和平衡的整體概念。 “X”成為最容易辨認的元素，這個曾一直被其他餐飲品牌忽視的標示，幫助MIX EAT 從競爭中脫穎而出並輕鬆定位於消費者中。